HAMBURG OPEN

Two days. One community.

Which providers have the most impressive solutions? What are the hottest new technologies? And what exactly are the benefits of...?

Find out the answers at HAMBURG OPEN. With its combination of networking event, exhibition and conference, it’s been a key date in the calendar for Germany’s broadcast and AV technology industry every year since 2009.

Outlook: HAMBURG OPEN 2025

Four weeks before the start of the event, Sibylle Klötzer, Exhibition Manager HAMBURG OPEN, and Christian Freitag, PR Manager at Hamburg Messe, take a look at the current preparations for the community event for everyone from media, streaming and broadcast technology.

What highlights can visitors expect in mid-January, what's new and what changes can everyone involved look forward to? Find out the answers in the interview!

(The video is in German. You are welcome to use the YouTube translation options for English subtitles.)

Ein bärtiger Mann mit Brille spricht mit einem anderen Mann auf der Messe Hamburg Open.

Eine Gruppe von Personen sitzt in einem Raum, während ein Mann vorne am Pult mit einem Laptop steht.

Vogelperspektive der Messe Hamburg Open mit zahlreichen Ständen und Besuchern, die das Geschehen erkunden.

Vier Männer stehen an einem Tisch und schauen sich einen Scheinwerfer auf einer Messe an.

Vier Männer sitzen an einem Tisch, auf welchem eine Kamera liegt. Im Hintergrund sind Menschen zu sehen.

Pult mit Regler und Display, Kamera und AR-Brille auf einem Tisch.

Ein Mann spricht mit einem anderen Mann auf einer Fachmesse, um Informationen auszutauschen und Kontakte zu knüpfen.

Menschen stehen um eine große Maschine in einem Raum und beobachten deren Funktionalität und Arbeitsweise.

im Catering Bereich der Messe sind Menschen zu sehen, die zusammen sitzen und

Eine Bühne mit virtuellem Hintergrund, auf der vier Männer sitzen. Das Bild wurde aus der Perspektive des Publikums aufgenommen, Zuschauer sind sichtbar

Kamera auf einem Stativ, im Vordergrund, mit Messebesuchern im Hintergrund, die an der Veranstaltung teilnehmen.

Menschen sitzen vor einem großen Bildschirm, während vier Speaker auf der Bühne der Messe Hamburg Open sprechen. Virtueller Hintergrund.

Seitliche Ansicht eines Bühnenbilds mit Sprechern auf der Bühne und einer großen Zuschauermenge, umgeben von grünen Lichtern.

Auf einer Messe spielen zwei Männer in Anzügen begeistert Kicker und messen ihre Geschicklichkeit.

Eine Frau spielt an einem Flippertisch, währen ein Mann mit einer Mütze neben ihr steht.

Einige Menschen stehen im Catering Bereich auf der Hamburg Open an einem Stand, während ein Koch die Speisen vorstellt.

More impressions 2024

"The HAMBURG OPEN is the German AV, broadcast and media technology meeting place where creativity and technology can be ideally combined and where the family character plays a major role. Once again, it is very clear that the HAMBURG OPEN has developed into the pre-eminent annual kick-off and family get-together in Germany."

Maximilian Below
Studio Hamburg MCI

"The HAMBURG OPEN is always a great event, and we have been involved for many years. The timing is ideal, especially because many visitors are not yet involved in productions in January. All the relevant manufacturers on the market are represented here and you can get comprehensive information within a short time. I'm already looking forward to next year – we will definitely be there again."

Dirk Fobker
Canon

"The HAMBURG OPEN is all about broadcasting and, as one of the major broadcast lens manufacturers, we are ideally placed in this context. You could say that the HAMBURG OPEN has developed into a real success story."

Christoph Theussen
FUJIFILM Electronic Imaging Europe

"The HAMBURG OPEN is a family reunion in a positive sense, where not only other manufacturers are represented, but also many customers that you don't meet at any other broadcast event. The great thing about the HAMBURG OPEN is the stage programme, which changes every year - depending on the current topics."

Claus Pfeifer
Sony Europe

"The HAMBURG OPEN is a unique event for us because we can cover many aspects at once. We can meet with partners, showcase our products from the LED product portfolio and present ourselves as an employer."

Florian Renken
Kern & Stelly Medientechnik

"This is our third time at the HAMBURG OPEN and we look forward to returning every year. The forum and the overall package are very attractive for us. Broadcast and media technology are united here in one location and I think we will be back again next year."

Kai Ellingsen
Atlona Incorporated

"Like every year, it is always a highlight to be at the HAMBURG OPEN and I am already looking forward to next year. It's great to see that this event is growing and becoming more and more popular. The most important manufacturers are here and it is possible to experience the whole event in a compact format and to be well positioned for the future through intensive dialogue."

Klaus Bruns
Imagine Communications

"HAMBURG OPEN started out as a small regional trade fair and I am delighted with how it has developed. The HAMBURG OPEN is now a big family get-together for the industry, where people are always talking, exchanging ideas and networking. It's wonderful to see what has developed from this. Something that started out small and has now become really big."

Gustav Schwaupa
LIGHTEQUIP

"For us, the HAMBURG OPEN particularly stands out through its networking character and relaxed atmosphere. Not only is it the perfect environment, but as the annual kick-off event it is also the ideal time to meet customers and talk casually about new projects."

Steffen Buschmann
Ross Video

Four reasons

Four reasons for the HAMBURG OPEN

TIMING: IDEAL

Kicking off the new year in January, HAMBURG OPEN provides the perfect opportunity to talk with decision-makers and product users about upcoming projects, and to present them with innovative solutions. You can also draw exclusive attention to your products or services by participating in our programme of talks.

SERVICE: ALL-INCLUSIVE

We want to make sure that taking part is as easy as possible. HAMBURG OPEN therefore provides exhibitors with an all-inclusive package comprising stand packages, catering and individual services.

Menschenmenge auf der Hamburg Open Messe.

NETWORKING: TOTAL

HAMBURG OPEN 2023 will have a centrally located networking area where you can meet planners, engineers, creative professionals and production and purchasing executives, as well as potential partners or pilot customers for your project.

Fünf Männer in formeller Kleidung unterhalten sich.

ATMOSPHERE: INTIMATE

Stimulating discussions at the stands, top-quality talks in the forum, industry chat on the fringes, enjoyable catch-ups with colleagues: for most attendees, HAMBURG OPEN feels like a big family reunion. Doing business doesn’t get more pleasant than this.