"How to Messe"
Your step-by-step guide to a successful trade fair participation
Media entry and co-exhibitor
You can use this online form to upload and change your data for the exhibitor directory and the app.
The exhibitor guide is expected to be published at the end of October 2025.
Do you have any questions about your media entry? Please feel free to contact us:
Sibylle Klötzer
Exhibition Manager
Register your co-exhibitors easily via our Online Service Center (OSC).
Invite your customers
All exhibitors have the opportunity to invite their customers to visit HAMBURG OPEN. You can provide your customers with invitation codes for free admission. The invitation codes are free of charge for exhibitors.
Order your invitation codes in our Online Service Center (OSC).
Please contact us with any questions.
1. The invitations are available in the exhibitor ticket shop. This can be found in the Online Service Center (OSC).
2. In the exhibitor ticket shop, switch to "Invitations / vouchers".
3. Here you can choose between the ‘Order’ for invitations / vouchers and the overview of redemptions ‘Overview status’. Call up the ‘Order’.
4. At the HAMBURG OPEN there are only digital invitations - the print version is negligible. In the order process, select ‘Invitation(s) 2-day ticket’ and decide whether a logo should appear later in the PDF and the e-ticket.
5. Enter and retrieve the number in the last step.
An Excel file with all codes is now generated and also a PDF download for dispatch. Customers can redeem the code free of charge in the ticket shop.
Service bookings and standbuilding
Use the Online Service Center (OSC) and order your desired services and stand equipment as quickly as possible.
Important: An express surcharge of 20% will apply to orders received from December 17, 2025.
Stand prices and stand packages
Please note:
If you book a complete package, this is already included:
- Back walls 2.5 m high, black, indented 1 m from the aisle (depending on stand shape)
- Rep carpet in black with edges taped in green
- 1 power connection up to 3 kW, including 1 socket, consumption, grounding
- Daily cleaning (carpet and if necessary tables and chairs)
- 1 garbage bag 60l per day including disposal
Your free quota of digital exhibitor passes will be made available to you in the Exhibitor Ticket Shop for downloading to your smartphone, for example. We recommend that you personalize your exhibitor passes and then make them available to your employees by e-mail from the Exhibitor Ticket Shop, e.g. as mobile exhibitor passes for smartphones.
You can access exhibitor passes via the Online Service Center (OSC) (>Book your services >Exhibitor ticket shop >Exhibitor passes).
Please note only exhibitor with an exhibitor pass have an early access to the fair ground. No exhibitor passes are required for set-up and dismantling.
The employee has changed, and you need to change the exhibitor pass?
This is of course possible:
- Please send an e-mail to: ausstellerservice(at)hamburg-messe(dot)de
- Subject: HAMBURG OPEN / Hall / Stand number / Change of exhibitor pass
- Attach the PDF of the exhibitor pass with the incorrect data to the e-mail (you can download this from your exhibitor ticket shop).
- Enter the correct name and the corresponding e-mail address.
You will then receive a corrected PDF by e-mail.
Please remember to take care of your applications and approvals regarding your stand construction (e.g. booth height approval or approval of multi-storey exhibition stands).
Click here to go directly to the forms.
Your exhibition space is without stand construction.
Visit the stand construction portal of Hamburg Messe und Congress. It offers stand construction options for every need. After reviewing the offers, you may place your order using the service booking shop (provided you have been admitted to the event and received your access information). Once you have placed your order, you will receive a message from the stand construction company including a design drawing of your stand.
Stand construction portal of Hamburg Messe und Congress
Please order the required flooring and your stand partition walls at the Online Service Center (OSC):
Make sure that you order your waste disposal at the Online Service Center (OSC):
Every exhibitor is obliged by the Conditions of Participation and the Technical Guidelines to avoid and dispose of waste. Therefore, please order your required waste bags or roll containers in advance at the Online Service Center. Waste deposited in front of the stands will be disposed of before and during the event for a fee.
A surcharge of 20% per m³ or part thereof will be levied for valuable/raw materials that have not been declared and/or remain in the hall after you have left your stand. Hazardous waste will be disposed of at cost.
The set-up and dismantling times can be found here:
Please pay attention to the traffic guide and delivery information:
No construction or dismantling passes are required for the construction and dismantling periods. Access to the Hamburg Messe exhibition grounds during the set-up and dismantling periods is via a cash deposit arrangement (see traffic guide (PDF)).
Increase your visibility
Contribute to the OPEN Stage with an informative session or lecture. An excellent opportunity to reach potential customers exclusively.
The registration deadline is November 15, 2025.
Present yourself to the audience with a keynote speech, a demonstration, give tips or provide information on an exciting topic, e.g. focussing on conference technology, corporate TV or media technology in general.
The application deadline is November 15, 2025.
Present your expertise on your products in the context of a masterclass, e.g. as a workshop.
Does your company use LinkedIn as a communication channel? Let‘s benefit from joint activities then!
On our LinkedIn profile, we provide all relevant news and information about the upcoming HAMBURG OPEN and are connected to a large part of the community. Use our social media reach and inform our HAMBURG OPEN followers about updates on your trade fair participation!
Here's how it works:
Whenever you post on LinkedIn about an exciting topic related to your company taking part at HAMBURG OPEN, use the hashtag #hamburgopen in your posting text and tag us: @hamburg-open
Your posts - and therefore your information and products - will become visible to everyone interested in content related to HAMBURG OPEN. This way, you can get awareness for your business within the community even before the HAMBURG OPEN has begun!
Organize an exhibitor event like a pro
You are welcome to organise a stand party at your stand during or outside the official HAMBURG OPEN opening hours. During the opening hours, between 17:00 and 18:00, you can organise the stand party free of charge. If you would like to celebrate with your visitors after 18:00, please use the Online Service Centre to register your stand party. From 19:00, your stand party will be subject to a charge.
We would like to point out that the party may only take place in your exhibition area. The surrounding aisles may not be blocked with furniture by you or your guests.
Your guests and service providers require admission tickets or exhibitor passes to gain access to the exhibition halls. Guests who do not enter the exhibition grounds until after the trade fair has closed will require an invitation for your party, a sample of which should be sent to messetechnik(at)hamburg-messe(dot)de with the subject "Stand party".
When making your plans, please note that your party can start at 5:00 p.m. at the earliest and end at midnight at the latest. If you want to play music, you are required to notify GEMA.
Questionnaire on music use (PDF)
Here you will find all the important forms for your party:
Are you still looking for a conference room for your seminar, press conference or business appointment?
Please feel free to contact us if you have any questions about availabilities:
Sibylle Klötzer
Exhibition Manager
Mark your calendar
Together with partners from the media, educational institutions and industry, we are developing an extensive lecture and discussion programme. Please take a look at the lecture programme at the HAMBURG OPEN.
It is the heart of the HAMBURG OPEN - the Networking Area. The hotspot for networking, talking shop, meeting old and new acquaintances for a chat or just taking a deep breath. All those who haven't had enough of networking can look forward to THE highlight on Wednesday evening!
Arrival to the exhibition center
We are looking forward to your visit!
Adress
Hamburg Messe und Congress GmbH
Messeplatz 1
20357 Hamburg
There are about 100 hotels of all price categories and standards within walking distance of the Hamburg Messe site.